Brand strategists conduct market analysis to analyze competition, market intent, and online presence. Through them, companies can get to know its main competitors and identify a strategy to outrank them. Competitive analysis enables companies to understand what keywords their counterparts are using; how they structure their websites to optimize search; and the types of people following them in social media. Brand consultants also look deep into customer personas to know their pain points and the types of solutions that they need.
Brand strategists also do website audit to analyze factors causing poor Google rankings. They look under the hood to know what can be improved on their website to help companies achieve their goals. Website audit looks at website page optimization, implementing SEO best practices like proper tagging, metadata optimization, and image tagging. Brand strategists also look at website compliance such as sitemap, terms of service and privacy and linking structures.
Other than the capabilities of brand consultants, creating a solid business branding strategy is another of one of their core expertise. Brand strategists can research markets and competitions, price, packages and aggressive product distribution approaches. By considering every product element, they can position a company’s product or service to be more appealing to consumers, surpassing the competitors.
A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.
The only time having a brand name is counterproductive is when it has become tarnished by scandal or has come to be seen as being old-fashioned, out of touch or unreliable. In these circumstances, the brand is no longer adding value.
The time it takes to build a brand is the time it takes your customers to accept your brand values. These may include the belief, for example, that your product or service will give better value or be more reliable than competing ones. They may also start to believe that they will be happier with your product or service than any others and that your product or service is the most suitable for people like them.
Clearly these values are based on customers’ perceptions of your company and its authority and reputation in its particular field, combined with the particular benefits provided by your product. Your customers’ good opinion will be based on substance; continuing to deliver on your promises will ensure your brand is successful.
Branding is about developing a customized, uniform image for your business—your brand—internally and externally. It attracts attention, tells your story, sets you apart from your competition, and makes it easy for them to buy. Successful brand marketing is a crucial factor in increasing initial and repeat sales.
Branding speeds up your success timeline by integrating many elements of your marketing and advertising at one time. Instead of writing your marketing plan one quarter and designing your logo the next, Spot-On Branding works on them at the same time, as two elements of one big picture: your brand.