Category Research

Can Marketing Expenses be Amortized

In some cases, marketing expenses can be amortized, which means they are spread out over time rather than being expensed in the period they were incurred. This can be done through the use of an amortization schedule, which outlines the…

Explain When Marketing Research Should be Conducted

Marketing research should be conducted when a business wants to gather information about a specific market or target audience in order to make informed marketing decisions. Some specific situations where marketing research may be useful include: Launching a new product…

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