Marketing research should be conducted when a business wants to gather information about a specific market or target audience in order to make informed marketing decisions. Some specific situations where marketing research may be useful include:
Launching a new product or service: Marketing research can help businesses understand the needs and preferences of their target audience and determine the best way to position and promote the new offering.
Expanding into a new market: Marketing research can help businesses assess the feasibility of expanding into a new market and identify potential customers and competitors in that market.
Rebranding: Marketing research can help businesses understand how their brand is perceived by their target audience and identify any areas for improvement.
Developing a new marketing campaign: Marketing research can help businesses understand the effectiveness of their marketing efforts and identify areas for improvement.
Overall, marketing research should be conducted when a business needs to gather information in order to make informed marketing decisions.