Social Media Management FAQ

Most frequent questions and answers

If your customers use the internet, we tend to think so! No matter the business, our expertise lies in our ability to understand your business, find and grow you a targeted following.

Definitely. Every day we improve the social accounts of businesses like yours and connect them with hundreds of thousands of people most likely to convert.

Getting the right message in front of the right audience is what all marketing is supposed to do, and social media might work for you. It’s not for every business, but you should learn if it’s right for you.

In some cases, not using social media marketing can actually harm a business by either not offering social proof by having optimized accounts, or mismanagement of information.

In 2019, the average social media user spent around 1 hour and 15 minutes per day on social media. eMarketer predicts that this average will increase by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic. So we can expect that social media users will spend around 1 hour and 22 minutes on average using social media every day.

While Instagram once held this coveted position, the platform’s growth has tapered off for a while. In fact, its US user growth rate dropped to 6.7% in 2019. Meanwhile, TikTok saw a 97.5% increase in its US user base. Granted, these numbers will decline as the hype dies down, projections still show that the platform will continue to see a double-digit growth rate in the coming years.

While the natural assumption is that you should be on all the popular platforms, this can be counterproductive if not executed with a strategy. Instead, focus on a couple of platforms that are highly popular among your target audience. So the best platforms to use will vary for each business. 

Learn More About Social MEdia Management

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Last updated on December 18, 2020

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