- Responsive Design
- SEO Structure
- Easy Navigation
- Expandable Features & Design
- Integration With Other Platforms
- On Site Analytics
- Full Admin Control
- Fast & Reliable Platform
- Custom Data
Simple. Your website will look like it’s been designed for every screen available through responsiveness. You can test it out on this very website if you are on the desktop. If you go ahead and start to make the windows size smaller or larger, you’ll see that the website design adjusts to the new size perfectly. You can also enjoy a smooth mobile and tablet experience; it works the same way.
SEO is a bit complex; however, we think it’s very familiar to something you know very well; those skyscrapers in your city. Think of the height of the buildings as the traffic of different websites you know. A building doesn’t look too good but has 75 floors, one has 30 floors but looks incredible, another with 19 floors and interesting, some ugly, and some just right… You know the story.
SEO is what websites do to compete for better placements on the search results from a query on a search engine like Google, Bing, or Alexa. They vary just like the buildings in your city vary; some taller, better looking, interesting. We like SEO because it gets you unpaid organic traffic, that’s from 5.6 billion searches being made every day. (Realistically we can’t get them all. We did the math, turns out you can only get the ones that apply to your market.)
The SEO that we do while building a website is the proper foundation for your website, just like the foundation of a building, which makes it possible to grow.
The site’s design and layout should feel organic, easy, and smooth. Users should be able to intuitively know where they can find what they are looking for. As soon as users land on your site you want them to feel right at home, that’s how you get them to keep coming back.
Did you ever have one of those indestructible Nokia phones from the 2000s? Does the phone you have now look anything like that old Nokia? Probably not. Back then those phones were great but now they don’t meet the requirements of the phone for the modern age. Phones evolve, just like your website has to evolve and change over time to tailor current demand. Your website is designed and built on a platform that makes these updates easy and effective.
Your Tracyton business is unique, and with its uniqueness comes ways to integrate other platforms with your website to make the workflow of your teams ideal. It’s not complicated and the results are typically thousand of dollars saved every year by reducing the time it takes to do simple tasks. When you call, ask us how you can benefit from these integrations.
Imagine what you could do with all this data!
“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” Cliché right? You’ll have full control over everything we build for you. You and your team have access to an intuitive easy to use platform that makes making changes on your website easy. Free training and support if also provided in case you have questions or want us to take care of the changes.
Your house is built on a foundation and not sand for a reason. the foundation for your website is a secure, fast, and reliable platform that is scalable to meet your customer’s demands. Some of the highlights are:
Your project will start off with Kick-Off meeting. This is where you meet your Account Manager, Content Director, and Designer(s). At this meeting, you’ll talk through the scope of work, goals, and have an in-depth design discussion.
After the Kick-Off meeting your Designer will begin work – either a logo, mood board or homepage. From there, we will work through the design of the site before gathering content.
Our Content Director will guide you through the content gathering process based off of your designs. Next, we’ll conduct an SEO Audit and go through the results with your team.
After 80% of your content is gathered and designs are approved, we’ll begin development.
Once your site is developed, we will train your team on how to update your new website! After you’ve been trained, we will set a launch window for your website.
After launch, we’ll work with you to optimize your digital marketing strategy and grow your business.
The cost depends on the amount of time used to design and custom develop your project, on average between 5k -150k. We offer business-specific products to help keep the cost as minimal as possible, but custom design and/or development work is billed accordingly. We also offer a ‘billed hourly plan’ for the website so we’re happy to figure out the best plan to make your website work for you!
We build all of our websites on a Content Management System, also known as a CMS. This allows you to make updates to your site without having to know any sort of coding language.
Depending on your business needs, we will make a recommendation for what will fit your needs best. Most of our clients tend to have websites built on WordPress or Webflow because it’s a powerful yet extremely easy to use platform for our users. It ties in with many eCommerce systems as well to give you a full marketing platform.
Your launch date will depend on the complexity of your website. Our usual turnaround is between 2-6 months, depending on our client’s ability to provide feedback, content, and the overall complexity of the build.
If you have a specific launch date in mind, your Account Manager will be happy to work with you in setting up a timeline to achieve it.
All of our sites are built with best practices and without bloated code, optimizing it for Search Engines. We also like to include SEO Audits in all of our website projects.
An SEO Audit consists of looking at your current keywords, SEO, and PPC strategy and seeing where you can improve based on traffic and content quality. The audit provides a plethora of information as well as installation onto your website and recommendations for strategy moving forward.
Our Support Team is available to you through a 24/7 ticketing system as well as our phone from 8 am to 6 pm ETC. If there is something wrong with the infrastructure of your site or there is a needed software update, we will always make those changes as quickly as possible. We will do our best to help with questions about the site, share how to make small changes, and etc. For larger change items, our Support Team can walk you through the different design and development options that can be work ordered.
Yes! Depending on the specifics of the project our team of writers will create all of the content for your website.
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