It’s 2022 and you are ready to grow your business. Online is the new mouth-to-mouth, social media is the king influencer, and customer satisfaction has never been more important.
The time to get online is now before your customers go somewhere else.
As an agency, we’ve seen the impact that a good website has on businesses of any type. Why is yours different?
Nowadays a website is just as important for your customers as your physical location. Your website is where your customers are going to get to know your company and your brand. If you’ve ever heard the expression “you only get one chance to make a first impression,’ this is where it applies. Appreariecne, feel, and navigation through the content in your website is as pivotal for customer acquisition as the most experienced sales team members.
Here are some of the biggest bonuses your business gets from a good website.
Websites Create a presence.
Who knows about your business? Where can prospects and clients head to be told more? Your website can help establish your business, communicate your brand value proposition, and convey professionalism. It also extends your reach to anyone on the planet.
Websites Help build trust.
New clients and prospects might want to know about your business history, your expertise, and your specialization. This can be often an honest vehicle for people to seek out more information and attain that comfort level they seek.
Websites Get listed on search engines.
Build your website’s Search Engine Optimization (SEO) techniques so you’ll easily be found by people trying to find relevant keywords. This could be a vital gateway to expanding your business.
Websites are a Point of contact.
Your website provides customers a simple avenue to contact you and learn more about your products, services, and business.
Websites Leverage social networks.
Implement a social media strategy to achieve a much bigger audience and create more buzz about your biz. Establish your presence on Facebook, TikTok, LinkedIn, Instagram, and Twitter. Facebook likes and shares can drive people to your website. Links to popular or topical items from or to your website will increase its relevance.
Websites Sell products.
If your business lends itself to online sales, create a virtual store as another or complement to a storefront or office location.
Websites Share the foremost recent news.
Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant, and timely information draw users back more often.
Websites Blog.
Keep your website fresh and keep drawing people in with regular Blog posts. Show your expertise, share insights and provide practical tips on topics relevant to your business or to your customers
Websites Learn about customers.
discover about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients. This might forge a deeper bond and allow you to serve them better.
Websites provide Customer convenience.
Providing customers with multiple ways to interact together with your business is mandatory nowadays. Anything less may lead to lost sales.
Common Concerns and Questions About Small Business Websites
It’s natural to have questions and concerns about setting up a website. Cost is a common one. Beyond an up-front fee to design the website, the ongoing costs can be minimal. And considering the long-term benefits, a website will provide, the cost to design a good website should be well worth it.
Other concerns often relate to a business not being web-oriented or that it wouldn’t sell goods online. The answer to these concerns is that a business website can provide so many more benefits. Establishing trust, strengthening your brand, forging better customer relations, and informing a wider group of people about your business’s capabilities are all key benefits.
Another common concern is that you don’t have much content to add for frequent updates or you don’t have time to blog. The short answer is that you don’t need to. Sure, more activity and frequently refreshed content can generate more interest, but any Web presence is probably better than none. Once you have a basic website, you can always add to it, as your business and resources grow. You can also outsource all of this labor to your marketing team and they’ll take the right care of your website for you.
Bottom Line
For businesses that don’t have an established online presence a seemingly light revamp can triple traffic in a matter of months, and that’s just the beginning. With a properly crafted website, your can supercharge your businesses to unimaginable levels.
